West Orlando News
NBA, HERSTAR™ Team Up to Launch High-end Women’s Shoes
HERSTAR™, a unique global leader in women’s fashion footwear and apparel, announced a new merchandising partnership Monday with the National Basketball Association (NBA) for high-end women’s dress shoes. The NBA is the first league to partner with the brand.
The collection, available at HERSTAR.com, features two styles available in all 30 NBA teams. The microsuede pump steps up the classic shoe with handmade, microsuede and a 4” heel with a 1” internal platform. This collection retails for $99.99. Also available for $249.99 is the limited edition crystal pump which is fully-hand strassed in Middle Eastern Crystals and offset by a 6” heel and 3″ internal platform. These sparkling pumps are the MVP of heels, allowing female sports fans to show off their love of the game while embracing their feminine side.
“We are always looking to broaden our product assortment by partnering with creative and innovative brands,” said Lisa Piken, Vice President of Licensing for the NBA. “HERSTAR collection is not only fashionable but also comfortable — perfect for our female fans.”
“This partnership is a slam-dunk for HERSTAR! We look forward to offering sports fans a high-end line of fashionable heels”, said Holly Joffrion, founder and CEO of HERSTAR. “We understand how much women love their shoes and recognize that going to an NBA game can be an event beyond the hardwood. We’re able to combine the love of basketball and footwear together, allowing female fans another way to display their passion for the game.”